The Stats section in Fairy Mail provides in-depth insights into your subscribers and campaigns, helping you measure performance, optimize engagement, and make data-driven decisions. Use filters to analyze key metrics such as open rates, click rates, and subscriber growth trends.
What You Can Track in the Stats Section
Campaign Performance
Get detailed reports on how each email campaign is performing. View engagement metrics and analyze subscriber behavior to refine your future emails.
Key Metrics :
- Open Rate – The percentage/number of recipients who opened your email.
- Click Rate – The percentage/number of recipients who clicked a link inside your email.
- Bounce Rate – The percentage/number of emails that were not delivered.
- Unsubscribe Rate – The percentage/number of recipients who opted out after receiving your email.
Filtering Campaign Data
Apply filters to view performance based on date range, campaign type, or specific email lists to compare results over time.
Subscriber Insights
Understand how your audience interacts with your emails and track list growth. Monitor subscriber activity to improve segmentation and engagement strategies.
Key Insights:
- New Subscribers – Track how many people joined your list over a selected period.
- Total Active Subscribers – Contacts who receive your content.
- Inactive Subscribers – Contacts who haven’t interacted with your emails in a set period.
- Unsubscribed – Contacts who have opted out of receiving further emails.
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Filters & Custom Reports
Use filters to customize your reports and gain specific insights:
- Compare engagement metrics across different campaigns, subscriber segments, or time periods.
- Track subscriber activity before and after a specific email to measure impact.
- Identify trends in high-performing campaigns to refine future strategies.
How to Use the Stats Section
- Go to the Stats Page – Access the Stats section from the main menu.
- Select a Category – Choose between Campaign Performance or Subscriber Insights.
- Apply Filters – Adjust time frames, campaign types, or subscriber segments to refine your data.
- Analyze Key Metrics – Review engagement rates, subscriber trends, and overall email performance.
- Export Reports – Download reports for further analysis or team collaboration.
Why Tracking Your Stats Matters
Monitoring your email performance helps you:
- Optimize your email content for higher engagement.
- Improve targeting through better segmentation.
- Reduce bounce rates and improve deliverability.
- Identify the best time and strategy for sending campaigns.
By leveraging these insights, you can continuously improve your email marketing strategy and drive better results.
